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Stefan Kolle - "Don't Try This at Home"
While it has been going on for a number of years, social media is still the hype. Facebook, Twitter, Youtube, Foursquare, Quora and many other platforms vie for our attention, and they seem to be getting it. As a results, brands want to be there too. After all, where there are eyeballs, there are opportunities for business. But in their haste to acquire the latest bright and shiny object, many brands stumble. As a result they waste money or even alienate exactly the people they wanted to attract. In his keynote "Don't Try This At Home," FutureLab's Stefan Kolle will take you through some of the worst mistakes Western brands have made when venturing into social media and highlight the lessons which the Indian business community can draw from this. He will also introduce his Relevance, Engagement, Reputation framework. This will leave you with a number of important pointers when it comes to your own social media efforts.
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Stefan Kolle - "Don't Try This at Home"
While it has been going on for a number of years, social media is still the hype. Facebook, Twitter, Youtube, Foursquare, Quora and many other platforms vie for our attention, and they seem to be getting it. As a results, brands want to be there too. After all, where there are eyeballs, there are opportunities for business. But in their haste to acquire the latest bright and shiny object, many brands stumble. As a result they waste money or even alienate exactly the people they wanted to attract. In his keynote "Don't Try This At Home," FutureLab's Stefan Kolle will take you through some of the worst mistakes Western brands have made when venturing into social media and highlight the lessons which the Indian business community can draw from this. He will also introduce his Relevance, Engagement, Reputation framework. This will leave you with a number of important pointers when it comes to your own social media efforts.
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