"Social Media in the Indian Context" - Kapil Gupta

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"Social Media in the Indian Context" - Kapil Gupta

OMLogic's KAPIL GUPTA will present "Social Media in the Indian context" at the 2011 Social India Conference. This talk will provide insights into social media implementation for Indian brands. Kapil will explore the balance between engagement and business ROI through social media, and talk about the right social media implementation strategy using the following as case studies: • UPES (University of Petroleum & Energy Studies): Talk about social media for educational clients, and how can it be used to transform a university's brand online. • HBO India: Social Media activity we do for the English movie channel and talk about some how we manage to keep them as the largest English movie channel community in India; as well as what are the social implications for HBO. • Yatra and Yatra Cricket Manager Game (Yatra is an online travel portal): Talk about social media campaigns in India and the need for ORM (Online Reputation Management)

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